insideout Home Recreation Outfitters

Working closely with Diebar, Inc., the shopping center’s landlord, the local municipality and the architectural firm of Rossi & Associates, Roncelli, Inc. was able to manage the design-build functions of the store’s build out and deliver a final certificate of occupancy to Diebar, Inc. within 80 days of the project’s inception.

The 45,000 SF floor sales area displays above ground pools, spas, saunas, wood decks, gazebos, stone patios, tanning booths, billiard tables, free standing bars, fireplaces, activity room furniture, gaming tables, chairs, and wall art. The existing 8,000 SF warehouse at the rear of the store was reworked to accomodate a new delivery dock and customer pick-up area.


Project Location:

Sterling Heights, MI


54,000 SF


Retail Sales of pools, spas, billiards
residential recreational furnishings


Diebar, Inc.
Sterling Heights, MI


Rossi & Associates, Inc. Toledo, OH